In January, State Farm Insurance actively advocated a company-wide program to get “Transgender, Inclusive and Non-Binary” books into school libraries to spark “challenging, important and empowering conversations with children ages 5 and up. The company’s LGBTQ advocacy shifted dramatically on Monday, however: “Conversations about gender and identity should happen at home with parents, State Farm said in a statement after they were exposed by the independent non-profit organization Consumers’ Research.
On January 18, 2022, State Farm’s Corporate Responsibility Analyst Jose Soto sent out an internal email calling on its Florida agents to participate in a “unique project” to “diversify” classrooms, community centers and libraries.
In the email, Soto said State Farm had partnered with the GenderCool Project to get books about being transgender and non-binary in front of schoolkids as young as 5-years-old.