In what is believed to be a Morning Brew first,
we're going to lead today's newsletter with an earnings report by
an RV company—Thor Industries, to be specific, which makes Airstream and
other brands.
Tl;dr: It's a grand time to be an RV company.
- "Despite
this being one of the most unusual quarters I have ever
experienced," CEO Bob Martin said, "I am pleased to report that
we were profitable and generated positive net cash from
operations."
- "One
new trend we are seeing is an evolution from 'work at home' to 'work
from anywhere' as RV buyers use their new RVs as their office wherever
they are, or wherever they want to be."
Thanks for the
transition, Bob
Many white collar workers, freed from the confines
of their office, are realizing they don't actually have to work from their
literal home, either. And their wanderlust is giving a boost not only to RV
companies, but to vacation rental platforms that were decimated by
lockdowns.
Take Airbnb, which cut 25% of its
workforce last month. Now, it says more
U.S. listings were booked between May 17 and June 3 this year than the same
period in 2019.
- "Work
from home is becoming work from any home," CEO Brian Chesky told Bloomberg,
adding that Airbnb has more listings now than before the pandemic.
- The
surprising rebound in demand means Airbnb is not ruling out an IPO
this year—something that seemed inconceivable in April.
What do companies think? There doesn't seem to
be a true consensus yet. Some Silicon Valley heavyweights like Twitter have
embraced the
"work from anywhere" approach. Others, like Cisco, are slowly
bringing employees back to the office, albeit with elaborate tech to
keep them safe.
Embrace debate: Portfolio manager and
Bloomberg Opinion columnist Conor Sen writes RVs are the
"new commercial real estate." Do you agree?
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