Why Hollywood as We Know It Is Already Over.

NICK BILTON: 

Why Hollywood as We Know It Is Already Over.

In the mid-90s, the first time I downloaded an MP3, I realized that the music industry was in grave trouble. People who were my age (I wasn’t old enough to legally drink yet) didn’t want to spend $20 on a whole compact disc when all we coveted was a single song on the album. Moreover, we wanted our music immediately: we preferred to download it (illegally) from Napster or eventually (legally) from iTunes without the hassle of finding the nearest Sam Goody. It turned out that this proclivity for efficiency—customizing your music and facilitating the point of sale—was far from a generational instinct. It explains why the music industry is roughly half the size it was one decade ago.

These preferences weren’t confined to music, either. I also felt the raindrop moment firsthand when I began working at The New York Times, in the early 2000s. Back then, the newspaper’s Web site was treated like a vagrant, banished to a separate building blocks away from the paper’s newsroom on West 43rd Street. Up-and-coming blogs—Gizmodo, Instapundit, and Daily Kos, which were setting the stage for bigger and more advanced entities, such as Business Insider and BuzzFeed—were simultaneously springing up across the country. Yet they were largely ignored by the Times as well as by editors and publishers at other news outlets. More often than not, tech-related advances—including e-readers and free online blogging platforms, such as WordPress and Tumblr—were laughed at as drivel by the entire industry, just as Napster had been years earlier.

Of course, the same logic that had decimated music would undermine print publishing: readers didn’t want to travel to a newsstand to buy a whole newspaper when they were interested only in one story or two. And, in so many cases, they really didn’t care all that much whose byline was at the top of the piece. Subsequently, newspaper advertising revenues fell from $67 billion in 2000 to $19.9 billion in 2014.

Wrenching change is coming whether Hollywood wants it or not. And given the huge size of their megaphone — still, for now — the shouting will drown out anything you’ve heard from the newspaper or music industries.

13Posted at 8:39 am by Stephen Green   

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